Cassandra brings an interdisciplinary perspective shaped by experience across finance, communications, marketing, business development, and innovation. She began her career in finance before earning a BA in Communication (ZHAW) while working with startups and innovation initiatives — including ETH Zurich’s Hyperloop project. At BCG, she led digital and technology marketing across Central Europe and built the firm’s pro bono consulting initiative for Swiss tech startups, advising on product-market fit, brand positioning, go-to-market strategies, strategic partnerships and fundraising. Since 2024, she has been driving innovation at EBP, where she plays a key role in the firm’s intrapreneurship program and evaluates emerging startups for strategic investment.